Terms and Conditions

Our terms and conditions are in plain and simple English. No confusing legal mumbo jumbo.

  1. What is Arc?

    These legal terms (English law applies and disputes will be settled by English courts) are between you and Vert Analytics Limited (MyArc/Arc/us/we) and you agree to them by using the MyArc website (

  2. Your account and password

    After creating your password you definitively should NOT disclose it to any third party. It is confidential information, so look after it! If you suspect anyone other than you knows your user password, you must promptly notify us at You personally will be liable for all acts and omissions undertaken on your registered account, irrespective of who actually partakes in it.

    We have the right to disable your user password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms.

  3. Accessing our site

    We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice to you and for any reason whatsoever. By using the site, you are agreeing that we will not have any liability to you in contract, or for any tort if for any reason our site is unavailable at any time or for any period. We will however do our best to maintain a professional service and will otherwise act with reasonable discretion.

    You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection and/or hardware are aware of these Terms and other applicable terms and conditions, agree them and that they comply with them.

  4. Data Privacy Notice - The information we hold about you, and how we use it
    1. Information you give us through the MyArc website
      1. Details you give when you sign up for a MyArc account, including but not limited to your name, date of birth and email
      2. The log in credentials and settings you choose for your app and card, so we can give you the services you ask for safely
      3. Your profile picture if you add one
      4. Details you give us which we pass to our partners if you let us know you’re interested in their services (like energy switching)
    2. Information we collect if you get in touch
      1. The phone number you’re calling from and information you give us during the call (we record all calls)
      2. The email address you use and the contents of your email (and any attachments)
      3. Public details from your social media profile (like Facebook, Instagram or Twitter) if you reach out to us via these platforms, and the contents of your messages or posts to us
    3. Information we collect when you use the app and our services

      We collect this information to give you services in a safe and lawful way, and to keep improving them. This includes:

      1. Details about services from us and our partners that you express interest in
      2. Details about how you use our app
      3. Information that you upload or input on our app (e.g. workout and training data)
    4. Information we collect from your phone
      1. Your IP address and device ID for security reasons (we’ll link your mobile phone number with your device)
  5. Our reasons for using your information

    European Data protection laws say we need to have a lawful basis for using your personal data. At least one of the following must apply: contractual or legal duty, legitimate interest, public interest, vital individual interest or consent. In this section we explain which one we rely on to use your data in a certain way.

    We need to use your data for a contract we have with you, or to enter into a contract with you. We use details about you to:

    1. Consider your application
    2. Give you the services we agreed to in line with our terms and conditions
    3. Send you messages about your account and other services you use if you get in touch, or we need to tell you about something
    4. Exercise our rights under contracts we’ve entered into with you, like managing, collecting and recovering money you owe us
    5. Investigate and resolve complaints and other issues
  6. Who we share your data with

    Companies that give services to us. Here we mean companies that help us provide services you use, and need to process details about you for this reason. We share as little information as we can and encrypt and/or make it impossible for you to be identified by the recipient where possible (for instance by using a User ID rather than your name).

    1. We share anonymised data with
      1. Cloud computing power and storage providers like Amazon Web Services (AWS) and Google Cloud Platform
      2. Our business intelligence and analytics platform providers
      3. Companies that help us with functional analytics (to help us solve technical issues with the app for instance)
      4. Companies that help us with marketing (but we won’t share identifiable personal data with third parties for their own direct marketing unless you give us permission, and you can opt out any time)
      5. Software companies that we use for emailing you
      6. Companies that help us with customer support
    2. You have a right to
      1. Access the personal data we hold about you, or to get a copy of it
      2. Ask for a copy of your personal data in a portable (machine-readable) format or make us send it to someone else
      3. Make us correct inaccurate data
      4. Ask us to delete, 'block' or suppress your data, though for legal reasons we might not always be able to do it
      5. Say no to us using your data for direct marketing and in certain other ‘legitimate interest’ circumstances
      6. Withdraw any consent you’ve given us
      7. Ask a member of staff to review a computer-made (automated) decision

      To do any of these things, please contact us through the app or by emailing EU data protection laws, like the GDPR, give us one month to respond.

  7. Where we store or send your data

    We may transfer and store the data we collect from you to organisations outside the European Economic Area (‘EEA’). When we do this, we make sure that your data is protected and that:

    1. The European Commission says the country or organisation has adequate data protection, or
    2. We’ve agreed to standard data protection clauses approved by the European Commission with the organisation.

    If you’d like a copy of the relevant data protection clauses, please get send an email to

That's all from us - Happy Lifting!